In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.

Recent analysis from Zoopla has revealed a striking reality about the UK housing market—almost half of homes listed for sale over the past three years have failed to secure a buyer. For many homeowners, this may come as a surprise. After all, property has long been seen as one of the most reliable assets.

Larger estate agencies are often the most visible. Their boards are dotted across neighbourhoods, their branding is familiar, and their presence—both online and on the high street—can feel reassuring. There’s a perception that if an agent has more listings, they must be doing something right.

The UK rental market is entering a period of significant change, with new research suggesting that tenants could face increased housing costs from 2027 as landlords respond to upcoming tax changes. Combined with the wider economic backdrop shaped by interest rate decisions, this signals a pivotal moment for both landlords and renters across UK.