If you're planning to sell your property, you should know that it's not just about putting it on the market and waiting for potential buyers to show up. There are many factors to consider, such as price, location, and marketing strategy.
One of the most important aspects of selling your property is staging, which involves preparing your property for sale by making it look as appealing as possible to potential buyers. In this blog, we'll explore the importance of staging when selling your property, and we'll provide some UK statistics to emphasize key points.
What is staging?
Staging is the process of preparing a property for sale by enhancing its appeal to potential buyers. It involves depersonalizing the space, decluttering, cleaning, and arranging furniture and decor in a way that highlights the property's best features. The goal of staging is to help potential buyers envision themselves living in the property and to create a welcoming and attractive environment that will encourage them to make an offer.
Why is staging important?
Staging is important for several reasons:
Helps the property stand out in the market
In a competitive market like the UK, where there are many properties for sale, staging can help your property stand out from the crowd. By presenting your property in the best possible light, you can attract more potential buyers and generate more interest in your property.
Increases the perceived value of the property
Staging can also increase the perceived value of your property. When potential buyers see a well-staged property, they are more likely to be willing to pay a higher price for it. In fact, according to a survey by the National Association of Realtors (NAR), staged homes sell for 17% more on average than non-staged homes.
Speeds up the sale process
Staging can also help you sell your property faster. According to the same NAR survey, staged homes sell 87% faster on average than non-staged homes. This is because staged properties are more attractive to potential buyers, and they can help buyers envision themselves living in the property.
Helps buyers see the potential of the property
When you stage your property, you can help potential buyers see the potential of the space. By decluttering and arranging furniture in a way that highlights the property's best features, you can make the space feel more spacious and inviting. This can help potential buyers envision themselves living in the property and can increase their interest in it.
UK statistics on staging
If you're still not convinced of the importance of staging, consider these UK statistics:
Staged properties sell faster
According to a survey by the Home Staging Association UK & Ireland, staged properties sell up to three times faster than non-staged properties. This is because staged properties are more attractive to potential buyers and can help them envision themselves living in the space.
Staged properties sell for more
The same survey by the Home Staging Association UK & Ireland found that staged properties sell for up to 10% more than non-staged properties. This is because staging can increase the perceived value of the property and make it more appealing to potential buyers.
Buyers struggle to envision themselves in non-staged properties
According to a survey by the NAEA Propertymark, 71% of estate agents say that buyers struggle to envision themselves living in non-staged properties. By staging your property, you can help potential buyers see themselves living in the space and increase their interest in the property.
Staging can increase the number of offers
According to a survey by Rightmove, staged properties receive an average of 8% more offers than non-staged properties. This is because staging can make the property more attractive to potential buyers and encourage them to make an offer.
Tips for staging your property